The ArtsReady campaign that we created for SouthArts needed to be provocative. It was — and is. Today, the ArtsReady is flourishing with members from all arts disciplines — dance companies, theatre companies, galleries, museums and more.
At Bcauz, we knew we needed to communicate in the language(s) of the various vertical arts to garner their attention. Here are a few of the creative tactics that helped SouthArts initiate a movement to prepare the Arts sector for readiness planning, business continuity and sustainability in the face of unforeseen crisis that could cripple an arts organization.