is passionate about the power of brands to do social good. She believes in – and has helped define – strategic cause relationships that value the double bottom line of profit and positive social impact. Peering through the consumer lens in such relationships, she is vigorous in pursuit of authenticity, believing that only genuine, legitimately brand-aligned relationships will render the desired results of: further defining brand personality, heightened brand awareness, valuable social engagement, sales, and ultimately, brand loyalty. Simultaneously, Terri is dedicated to strong results for the non-profits: increased funding, passionate social engagement/commitment and programming that proves strong and sustainable outcomes.
Long before “cause-related marketing” was embraced as a dedicated marketing discipline, Terri recognized the value for her clients and integrated cause-related programs into marketing plans, instinctively knowing that these strategies and tactics were a vital piece of a sound marketing program and engaged customer relationships. Terri also knew that best practices were critical for success. In 2009, she convinced the cause marketing team at Susan B Komen for the Cure headquarters to accept her as a “mid-turn” and temporarily joined them in Dallas where she learned from, and contributed to, each task area within the national Komen cause marketing department.
Terri has since consulted with and served a variety of brands and non-profits in their strategic cause marketing, including: The Arby’s Foundation, Southern Arts Federation (now SouthArts); Church’s Chicken, Historic Black Colleges & Universities (HBCU); Brand Atlanta, Partnership Against Domestic Violence, Girl Scouts of Greater Atlanta, the Center for the Visually Impaired, No Kid Hungry, The West Ohio Food Bank and more.
Prior to her focus on cause marketing, Evans thrived in a cross-discipline marketing communications career, representing such local, regional, national and international clients as: Deloitte & Touche, Hyatt Hotels Atlanta, The Mid-Atlantic Region of Hyatt Hotels, Omni Hotels, Swissotels Worldwide, Carter, Piggy Wiggly Carolina Company, McDonald’s and more. She has in-depth experience in best practices of branding, advertising, public relations, special events, sales promotion, and social media.
Over the years Terri has provided pro-bono and creative expertise to many causes and organizations, including: Board of Trustees, the Arby’s Foundation (current); Board of Directors of The Samaritan House of Atlanta and Café 458; The Partnership Against Domestic Violence (); “Blind Sight” for the Center for Visually Impaired, and was on the Board of the Buckhead Branch of the Metro Atlanta Chamber of Commerce, where she was a founding chair of “A Toast to Buckhead,” an annual fundraiser to benefit the Atlanta History Center. She has also mentored young, professional women.
Terri has also been a freelance writer for Atlanta Business Chronicle, Georgia Magazine, LikeTheDew, OZY.com, and Atlanta Intown Magazine. She has researched and written speeches for executives representing a wide variety of vertical disciplines, which were given to local and national audiences.
The “hound of helping others” has nipped at Evans’ heels since childhood. Her father was a disaster specialist with the American Red Cross and her mother founded the first Girls Club in a federal housing project. Even as a child, she held cause-related “special events” and continues hands on volunteerism at a homeless shelter in Atlanta. She spent her formative years on Okinawa and is in love with her family, literature, foreign cultures, cooking, food and every child or pet she encounters.
Contact me voice: 404-593-8064; email; snail mail: 136 Redfern Drive, St. Simons Island, GA 31522-2042; or fax: 1-866-633-8026.